For the very first time, Etfor opened its doors to host an in-house event for its own brand, Play Up.
The “Close The Loop” event brought together partners, suppliers, members of the press, and the artists who have collaborated on the brand’s last 10 collections.
The day was marked by several highlights, from the presentation of the “Close The Loop” capsule collection — made entirely from 100% recycled and recyclable jersey — to a guided tour of the facilities.
During this visit, participants had the opportunity to explore the factory floor and gain a full understanding of the project, in a rich exchange of knowledge and experiences.
