Play Up wins the “Brand” award at MODAPORTUGAL

Dec 30, 2025

On 11 December, the Business Excellence Awards ceremony took place at the Palácio da Bolsa in Porto, organised by CENIT in partnership with ANIVEC, as part of the MODAPORTUGAL initiative.
Play Up, Etfor’s own brand, was distinguished by the event’s jury in the “Brand” category, a recognition awarded to the companies and brands that stood out the most over the past year for their excellence, consistency, and contribution to the Clothing and Fashion sector.
MODAPORTUGAL is an initiative promoted by CENIT (Textile Intelligence Center) in partnership with ANIVEC (National Association of Clothing and Apparel Industries), within the scope of the Lusitano Project.
We thank the jury and the organization for this recognition, and all our employees for their commitment to the brand.

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